Customers want to make rational, transparent purchase decisions they can defend to their line managers.  Especially, of course, in the public sector where they’re open to public scrutiny.

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If buyers are trying to evaluate multiple offers with different solutions, it’s difficult to understand varying features and benefits and make the right decision.  You need to make it easy for the customer to make the ‘right’ decision by understanding why they should buy from you.

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Competitor Comparator allows you to demonstrate your ‘best product fit’ for your customer’s needs by comparing competitive offers and demonstrating where you deliver better value against their hot buttons.  One of the key benefits of Competitor Comparator is the ability to highlight your strengths and mitigate your weaknesses, so creating a more persuasive message.