Buyers actively favour sellers that can demonstrate knowledge of, and insights into, their market and business challenges.

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But gathering that knowledge and developing those insights can be a challenge in itself.  It’s a time-consuming task that diverts attention away from key sales activity and/or reduces sales force motivation and productivity.

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You need a facility that informs and motivates your sales force and gives the confidence to have more insightful customers conversations, where they can articulate and demonstrate added value. Otherwise, you won’t build customer confidence and close those larger, more profitable deals.

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Insights Manager creates a video news desk that delivers ten-second highlights of relevant topics, giving the sales team a quick and easily understandable overview.  It allows them to select and download personal topics of interest to their own virtual, bespoke newspaper, deliverable as an audiobook if they prefer.  The book becomes their ‘insight archive’ so they retain knowledge long-term.